Cooler than John Mayer?

PRS EG SE - $400 Isn't the internet great? John Mayer, having left Fender as a Signature Artist years before, finally asked Paul Reed Smith to make him a Strat. Despite this being likely the least surprising thing in the history of artist relations ever, the internet could talk of nothing else. The memes alone were getting tired by the next day. Of course, it didn't help that both Paul and John offered explanations generously described as contrived. If either had come out and said something to the effect of "of course I (he) wanted a Strat style guitar... My (his) career has been built round it", I can't help but feel the internet would have gotten over it. But here's the thing. PRS was making Strat knockoffs long before Mr. Mayer came along. No, there isn't a trem, and sure it's set-neck, but whatever. Sport this and you can claim to be into PRS Strats way before this Mayer character ever came around... $400 for a guitar that ca...